Project Manager Repositioning Capcas

Repositioning of CAPCAS an electronic service that delivers XML-coded bibliographic information and abstracts from 1,800 Elsevier scientific journals and 150 book series.

After 20 years it was time to modernize CAPCAS and to re-introduce it to the market. I defined the value proposition, pricing and branding; aligned it with similar products; re-defined procedures and back office systems; prepared Sales & Marketing material for the new product Elsevier Indexing & Linking Service.